The four sections
The Knowledge Hub is organized into four sections, accessible from the top navigation: Assets — the Voice of customer content library. All customer-generated and AI-generated content lives here, organized across filter tabs. People — your references and prospects. Search and manage the individuals who provide testimonials, participate in reference activities, and engage with your program. Companies — the customer organizations associated with your references. Track company-level engagement, view all content linked to an account, and create new companies. Saved Views (Beta) — saved filtered views of your content, people, or companies for quick access. Organize views by All, Favorites, Assets, People, or Companies, and create new ones with the New view button.Assets (Voice of customer)
The Assets section is titled Voice of customer inside the Knowledge Hub. It holds every piece of customer voice content that flows into Deeto, organized across six filter tabs:
Use the Import as button (top right) to bring in external content directly into the Raw tab.
Asset types
The Knowledge Hub stores the following content types:- Quote — short testimonials submitted by references
- Q&A — structured question-and-answer responses from AI Interviews or campaigns
- Review — structured reviews, including G2 reviews synced via the G2 Auto-Sync integration
- Transcript — call recordings imported via the Gong integration
- Link — external URLs imported as content assets
- Win/Loss report — AI-generated win/loss analysis reports
- PDF — imported documents uploaded via Imported Contributions
- Video — video testimonials recorded by references
Asset statuses
Each asset has a status that controls its visibility and usage:Filtering and sorting
Use Filter to narrow content by type, industry, company size, tags, and other properties. Use Sort to order by date or relevance. Use Properties to control which metadata fields are visible on each card.People
The People section is where you manage the individuals in your reference program — both customers and prospects — organized across four tabs:
Each person card shows their name, company, role, status, and tags. Use Filter to narrow by availability or engagement level, Sort to order the list, and Properties to control visible fields. Use the Invite button to add new references directly from this view.
Companies
The Companies section gives you a company-level view of your reference program. Each company card shows industry, employee count, and associated tags. Use Filter, Sort, and Properties to organize the list. Click Create company to add a new company manually.Saved Views (Beta)
Saved Views lets you store customized filtered views of your Knowledge Hub content for quick reuse. Views are organized across five filter tabs: All, Favorites, Assets, People, and Companies. Click New view to create a view. You can star a view to add it to your Favorites, and access insights for any saved view from the three-dot menu.How content enters the Knowledge Hub
Content flows into the Knowledge Hub through four main routes: Campaigns — when references complete a New Advocates, Existing Advocates, or AI Interview campaign, their contributions land in the Knowledge Hub automatically as Pending assets. Integrations — Gong transcripts and G2 reviews sync into the Knowledge Hub daily once those integrations are connected. See the Gong Integration guide and G2 Auto-Sync guide. Imported Contributions — upload existing content you already own — case studies, testimonials, PDFs — directly into the Knowledge Hub. See the Imported Contributions guide. Manual entry — add quotes or content manually from inside the Knowledge Hub at any time.How the Knowledge Hub connects to the rest of Deeto
The Knowledge Hub is the foundation that powers everything else in the platform:- Microsites — pull approved assets to build personalized proof pages for prospects
- Widgets — embed Knowledge Hub content on your website or in your product
- Campaigns — draw on existing content when requesting new contributions from references
- Research Hub — analyze patterns across your content to surface competitive intelligence and customer insights
- Personal AI Assistant — queries the Knowledge Hub in natural language to answer sales and marketing questions in real time
Getting started
The fastest way to build up your Knowledge Hub:- Connect your integrations — Gong and G2 fill your Knowledge Hub automatically once connected
- Upload existing content — use Imported Contributions to bring in case studies and testimonials you already have
- Launch a campaign — run a New Advocates or Existing Advocates campaign to start collecting fresh content from your customers