Overview
Assignments are structured tasks you send to your existing advocates — customers already in your Deeto program — asking them to take a specific action on behalf of your brand. The goal is to generate authentic social proof, increase brand visibility, and collect feedback at scale, while rewarding advocates with points for every completed task. Each assignment has a type (such as a G2 review, a LinkedIn post, or a meeting booking), a points reward, a deadline, and a built-in step-by-step workflow that guides the advocate from reading the brief all the way through to claiming their reward. Assignments are found under Workflows → Assignments in your Deeto workspace. You can create and send them directly to individual advocates, or distribute them at scale through an Assignments Only campaign.Assignment Types
When creating a new assignment, you choose from six types across three categories:Social
Feedback
Meeting
Creating an Assignment
Step 1 — Choose a type
Navigate to Workflows → Assignments and click Create assignment in the top-right corner. Select the assignment type that matches the action you want advocates to take.Step 2 — Configure the assignment settings
Every assignment requires the following fields:Step 3 — Set the approval workflow
You have two independent approval gates you can toggle on or off: Submission approval — requires the advocate to submit their work (a draft, a screenshot, or a link) before the assignment is marked complete. When enabled, choose one of two review modes:- Review and approve content manually — Deeto AI suggests whether to approve or request revision, but you make the final call
- Let Deeto AI approve content automatically — Deeto AI reviews each submission against your brief and grants the reward automatically
Deeto AI acts as a content reviewer. It compares each submission against your assignment brief and suggests approval or revision based on how well the contribution meets your brief. You can always override AI suggestions before anything is sent.
Step 4 — Review the advocate-facing content
The bottom of the assignment creation form has up to three tabs depending on the assignment type: Overview — Shows the step-by-step instructions your advocate will see. You can customise the brief text to match your brand voice and specific requirements. Draft review — Available for G2 Review, LinkedIn Post, and Reddit Threads. This is a read-only vendor preview showing exactly what the advocate will see when they open the assignment. The advocate fills in a “Describe your approach” field to explain their plan before submitting content for your review. The tab also shows a warning the advocate sees: “Do not publish before review — Hold off on publishing until the marketing team has reviewed and approved your post.” You cannot edit this tab — it reflects the built-in template for that assignment type. Verification — Shows the proof-of-completion form the advocate will see, typically a screenshot upload and/or a link field. This tab is not editable.Step 5 — Save and send
Click Save to save the assignment as a draft, or proceed to send it to advocates directly or through a campaign.Assignment Statuses
What Happens After You Send an Assignment
Once you send an assignment, what your advocate experiences depends on the approval settings you configured. If both submission approval and reward approval are off — the assignment is treated as a simple task. Your advocate sees an “I did it” button. When they click it, the assignment is marked complete and the reward is granted immediately. No review needed on your end. If submission approval is on — your advocate submits their draft or content for your review before they publish anything. You’ll see it in your inbox and can approve it or request a revision. Once approved, they’re cleared to publish and share. If reward approval is on — after publishing, your advocate submits proof (a screenshot or a link) for your review. Once you accept it, the reward is granted. At any point, if you reject a submission or proof, your advocate receives feedback and can resubmit. You stay in control of quality at every step.Assignment Types — Advocate Workflow Detail
G2 Review
The advocate is directed to G2 to write an honest review. Once their review goes live, Deeto detects it automatically — no manual upload needed. The advocate then claims their reward. Tabs: Overview, Draft review, Verification Steps shown to advocate:- Write your review on G2
- Claim your reward
LinkedIn Post
The advocate writes a LinkedIn post based on your brief, submits it for your review before publishing, then shares the live link after approval. Tabs: Overview, Draft review, Verification Steps shown to advocate:- Write a LinkedIn post
- Submit it for review
- Share it on LinkedIn and send the link
- Claim your reward
Reddit Threads
The advocate reads your guidelines, posts authentically in a relevant Reddit thread, uploads a screenshot as proof, then claims their reward. Tabs: Overview, Draft review, Verification Steps shown to advocate:- Read the guidelines
- Post on Reddit
- Upload your screenshot
- Claim your reward
Social Share
The advocate reads the content you want shared, shares it on their social channels (LinkedIn, Twitter/X, Facebook, or any other platform), then claims their reward once verified. Tabs: Overview, Verification Steps shown to advocate:- Read the article
- Share on your social channels
- Claim your reward
Survey / Q&A
The advocate reads the instructions you provide, clicks through to your survey link, completes it, then claims their reward. Tabs: Overview only Steps shown to advocate:- Read the instructions
- Open the link and complete the survey
- Claim your reward
Connect with Me
The advocate confirms their interest, books a time using the scheduling link you provide, joins the call, and claims their reward. Tabs: Overview only Steps shown to advocate:- Tell us you’re in
- Pick a time and join the call
- Claim your reward
Managing Assignments
The Assignments list view (found under Workflows → Assignments) shows all assignments across your workspace with the following columns:
Use the Filter and Sort controls to narrow down the list. Click the edit icon on any row to open and modify a draft assignment.