AI Interviews typically achieve 40–60% response rates. This guide covers how to reach the upper end of that range, get more value from results, and build a repeatable interview program over time. Adoption journey: First Campaign (Enabled) → Scaling Up (Adopted) → Always On (Embedded)Documentation Index
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1. Launching your first campaign
Your first AI Interview campaign sets the foundation. Here’s how to make it count. Pre-launch checklist- Define your campaign goal — win/loss analysis, product feedback, general VoC, or another topic scope
- Identify your target audience (50+ contacts recommended for meaningful results)
- Brief your internal team on what insights to expect and how they’ll be used
2. Maximizing response rates
Before launch- Send a heads-up from the customer’s main point of contact — CSM or account owner — before the interview invitation goes out
- Frame the interview as “your voice shapes our roadmap,” not “we need data”
- Time your launch on Tuesday–Thursday mornings, which consistently produce the best response rates
- Send at least 3–4 reminder emails spaced throughout your response window
- Have the CSM or AE personally follow up with high-value accounts that haven’t responded
- Monitor response rates daily in the campaign dashboard
| Rate | Assessment | Recommended action |
|---|---|---|
| 60%+ | Excellent | Analyze results and replicate this approach for your next campaign |
| 40–60% | Good | Standard results — review non-responders for targeted follow-up |
| 20–40% | Below target | Review question length, timing, and outreach messaging |
| Below 20% | Needs attention | Revisit audience selection; consider personal CSM outreach |
3. Analyzing and sharing results
What the AI can surface from your data- Theme extraction — key topics and patterns across all responses
- Sentiment analysis — positive, negative, and neutral signals per question
- Key quote extraction — standout customer statements ready for sharing
- Response summaries — digestible overviews per question and overall
| Stakeholder | What they need | Format |
|---|---|---|
| Executive team | Top 3 themes + recommended actions | 1-page summary with key quotes |
| Product team | Feature requests ranked by frequency and urgency | Prioritized list with customer context |
| CS team | Account-level risk and opportunity signals | Account-by-account highlights |
| Sales team | Win/loss patterns and competitive insights | Battle card updates, proof points |
4. Scaling to multiple campaigns
Once your first campaign succeeds, here’s how to build a repeatable program. Recommended campaign cadence| Campaign type | Frequency | Audience |
|---|---|---|
| Product feedback | Quarterly | Active users across all segments |
| Win/loss analysis | Ongoing — triggered by deal close | Recent buyers and churned customers |
| Renewal health check | 60–90 days before renewal | Accounts approaching renewal |
| Onboarding feedback | 30 days post-launch | New customers |
| Feature-specific research | As needed — pre/post-launch | Feature users or target segments |
- Build audience segments in Deeto for easy targeting, or set up CRM triggers
- Establish a recurring calendar reminder for campaign launches
- Create a results-sharing workflow — who gets insights, when, and in what format
- Track credit consumption to plan your annual budget (5 credits per question)
5. Measuring success
| Metric | Target | How to track |
|---|---|---|
| Active campaigns | 3+ running simultaneously | Campaign dashboard |
| Response rate | Above 40% average | Campaign analytics |
| Time to insight | Under 2 weeks from launch | Campaign close to report delivery |
| Stakeholder consumption | Results shared with 2+ teams | Internal distribution tracking |
| Actions taken on insights | At least 1 decision per campaign | Stakeholder follow-up |
6. Troubleshooting
Low response rates
Low response rates
Improve the outreach messaging, increase rewards, and have CSMs send personal follow-ups to key accounts that haven’t responded.
Stakeholders not engaging with results
Stakeholders not engaging with results
Deliver insights in their preferred format. Executives want a 1-pager; Product wants a ranked list. Lead with the finding, not the data.
Running low on credits
Running low on credits
Each AI interview question consumes 5 credits. For a 10-question campaign with 50 respondents, budget 2,500 credits. Talk to your Customer Success Manager about credit allocation.
Want to run more campaign types
Want to run more campaign types
Your Customer Success Manager can help customize question sets for specific use cases — win/loss, retention, product feedback, and more.