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AI Insights is Deeto’s conversational intelligence layer — also referred to in the platform as the Personal AI Assistant. They are the same feature. It gives every member of your team a direct line to everything Deeto knows about your customers, without building a report, applying filters, or navigating to a specific screen. Ask a question in plain language. Get a synthesized, sourced answer drawn from your entire customer dataset: AI interviews, surveys, feedback, call transcripts, reviews, imported assets, and participation history — all in one place. This is the query layer of Deeto’s research stack:
AI Insights uses 2 credits per query. Content Studio uses 40 credits per asset. Contact your Customer Success Manager to review your credit allocation.

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What you can ask

AI Insights works across the full breadth of data in your Deeto workspace. The most common use cases:

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Pre-meeting research

Ask for a summary of what a specific customer has said across all touchpoints — interviews, surveys, support feedback — before an account review or renewal call. Get context in seconds instead of searching manually.

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Content and messaging

Ask what customers are saying about a specific topic, feature, or pain point. Use those themes to strengthen messaging, talk tracks, or case study narratives. Answers come directly from authentic customer voice, not assumptions.

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Win/Loss intelligence

Query patterns across closed won and closed lost opportunities. Understand which objections appear most frequently, which competitors are mentioned, and how customer sentiment differs between segments.

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Product feedback

Surface what customers are saying about specific features, workflows, or experiences — across every campaign, interview, and survey collected in Deeto.

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Reference identification

Ask AI Insights to identify customers who have expressed strong positive sentiment, mentioned specific outcomes, or fit a particular profile. Use those results as a starting point for reference recruitment.

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How it works

AI Insights is accessible from the sidebar at /ai-insights. When you submit a query, the AI:
  1. Searches across all relevant data — interviews, surveys, campaign responses, imported assets, and engagement history
  2. Identifies the most relevant signals and extracts key themes
  3. Synthesizes a response that surfaces patterns, quotes, and citations back to the source
  4. Retains conversation context so you can drill deeper with follow-up questions
The AI does not generate information that isn’t grounded in your actual customer data. If there isn’t enough data to answer a question confidently, it will say so.

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Key capabilities

Natural language queries — No special syntax required. Ask questions the way you’d ask a colleague. The AI interprets intent and searches accordingly. Sourced responses — Every answer includes citations back to the original customer interaction, so your team can verify and dig deeper. Contextual follow-ups — The AI retains context within a conversation. After a broad question, you can narrow in: “Which of those customers are in the financial services segment?” or “Show me only enterprise accounts.” Theme and pattern identification — Rather than returning raw data, AI Insights identifies patterns — what topics appear most frequently, what sentiment is most common, what has changed over time. Cross-source synthesis — AI Insights works across all data sources in your workspace: Deeto-native campaigns and interviews, imported case studies and testimonials, Gong transcripts, and G2 reviews. It synthesizes across sources rather than limiting results to one type. Customer-voice content generation — Ask AI Insights to help draft content — a positioning paragraph, a talk track, a summary for an executive briefing — grounded in what your customers have actually said.

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Content Studio

Content Studio is included with AI Insights. It lets you generate polished, customer-sourced content assets directly from your VoC data — quotes, summaries, proof points, and trend reports — without switching tools. Content Studio uses 40 credits per asset generated. See AI Insights: Best Practices for prompting guidance and best practices.

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Sharing insights

AI Insights includes a public share feature. Any insight you generate can be shared via a branded, publicly accessible link — no Deeto login required for the recipient. The shared view uses your workspace branding and renders the insight in a read-only layout. This is useful for distributing findings to stakeholders who don’t have a Deeto seat.

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Limitations

  • AI Insights works from data that has been collected and processed in your Deeto workspace. It does not access external sources or real-time information.
  • The quality of insights depends directly on the volume and recency of your collected customer data.
  • AI Insights is designed for synthesis and pattern identification — not for retrieving specific raw records. Use the Knowledge Hub search for exact record lookup.
  • The AI may occasionally surface themes that require human judgment to contextualize. Always evaluate outputs in the context of what you know about your customers.

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FAQs

AI Insights works across your entire Deeto workspace — including campaign responses, AI interviews, imported assets, Gong transcripts, and G2 reviews. Access is governed by your workspace permissions; team members will only see insights drawn from data they have access to.
Yes. You can ask AI Insights to draft content — summaries, positioning statements, quote compilations — grounded in your customer data. As with any AI-generated content, review and edit before publishing or sharing externally.
AI Insights draws from data as it exists in your workspace at the time of the query. New campaign responses, interviews, and imported content are available as they are processed. There may be a short processing delay for newly ingested data.
AI Insights conversation history behavior depends on your workspace configuration. Contact your Customer Success Manager for details on session persistence and data retention.
Yes. AI Insights is available to all users in your Deeto workspace based on their role permissions. Each user’s session is independent.

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Need help?

  • In-platform: Click the help icon inside your Deeto workspace
  • Customer Success: Reach out to your dedicated Customer Success Manager
  • Email: support@deeto.ai

AI Insights: Best Practices

Query formulas, team use cases, building habits, and measuring success.

Research Hub Best Practices

For structured research projects and deeper analysis.