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Deeto’s Personal AI Assistant lets you access all your customer voice data through natural language. Ask questions, request summaries, and surface insights — no filters or complex searches needed. This guide covers how to get the most out of it. Adoption journey: Getting Started (Enabled) → Building Habits (Adopted) → Going Deep (Embedded)

1. Your first week

Setup checklist
  • Confirm the AI Assistant is visible in your Deeto sidebar
  • Verify at least 3 team members have access
  • Confirm your VoC data sources are connected — interviews, surveys, reviews, and other feedback
  • Run your first test query (see examples below)
  • Share access with a colleague and run a query together
Your first 5 queries Start with these to see immediate value:
  1. “What are the top 3 reasons customers chose us in the last 6 months?”
  2. “Which customers mentioned challenges with onboarding?”
  3. “Find positive quotes about [specific feature] from enterprise customers”
  4. “What feature requests came up most in recent interviews?”
  5. “Summarize customer sentiment about our pricing”
Be specific. “What did customers say about pricing in Q4?” returns better results than “Tell me about pricing.”

2. Writing better queries

The AI understands natural language, but a few patterns consistently produce stronger results. Query formulas that work
PatternExampleWhy it works
Time-bound”What feedback did we get about integrations in the last 90 days?”Narrows results to recent, relevant data
Segment-specific”What do enterprise customers say about our support experience?”Filters by customer type for focused insights
Comparative”How does customer sentiment about Feature X compare to Feature Y?”Surfaces relative strengths and gaps
Trend-seeking”Has customer satisfaction with onboarding improved over the last 2 quarters?”Identifies patterns over time
Action-oriented”Find customer quotes I can use in a pitch deck for healthcare prospects”Produces ready-to-use output
Refining results If the first response doesn’t quite hit the mark:
  • Add a time filter: “…but only from the last quarter”
  • Narrow the segment: “…specifically from mid-market SaaS companies”
  • Change the format: “Can you list these as bullet points with customer names?”
  • Go deeper: “Tell me more about the third point you mentioned”

3. Use cases by team

Customer Success
  • Pre-QBR prep: “Summarize all feedback from [Account Name] in the last 6 months”
  • Risk detection: “Which accounts expressed frustration about support response times?”
  • Expansion signals: “Which customers mentioned wanting to use Deeto for more teams?”
Product Marketing
  • Competitive intel: “What do customers say about us vs. [Competitor Name]?”
  • Proof points: “Find customer quotes about ROI or time savings”
  • Messaging validation: “Do customers describe our platform as ‘easy to use’? What words do they actually use?”
Product Management
  • Feature prioritization: “What are the top 5 feature requests from enterprise customers?”
  • Sentiment tracking: “How has sentiment about our API changed over the last year?”
  • Pain points: “What are the most common complaints about our reporting capabilities?”
Sales Enablement
  • Deal prep: “Find customer stories from healthcare companies that implemented in under 30 days”
  • Objection handling: “What do successful customers say when asked about the initial learning curve?”
  • Social proof: “Find 3 strong customer quotes about our competitive advantages”

4. Creating content assets with Content Studio

The Content Studio (included with the AI Assistant) lets you generate polished content directly from your VoC data.
Asset typeBest forHow to use
Customer quotesSales decks, case studiesPull and format verified customer quotes
Insight summariesExecutive briefings, QBRsSummarize themes across multiple sources
Proof pointsMarketing campaigns, landing pagesExtract specific ROI and outcome data
Trend reportsProduct planning, board updatesIdentify patterns over time
Best practices for content creation
  • Always verify generated content against the source citations provided
  • Use specific prompts: “Create a customer quote card about our onboarding experience from a fintech customer”
  • Request multiple options: “Give me 3 different proof points about our time-to-value”
  • Iterate: “Make this quote more concise” or “Can you find a stronger example?”
Content Studio uses 40 credits per asset generated. Plan your content needs to use credits efficiently — batch requests where possible.

5. Building team habits

Weeks 1–2: Foundation
  • Each team member runs at least 3 queries
  • Share one useful insight with the broader team
  • Identify one recurring task the AI Assistant can replace (e.g., manual QBR prep)
Weeks 3–4: Integration
  • Add “AI Assistant query” as a step in at least one existing workflow
  • Run a team session: each person shares their best query and result
  • Identify 2–3 “go-to queries” the team will use regularly
Month 2+: Embedding
  • The AI Assistant is the first stop for any customer intelligence question
  • Team members proactively share AI-surfaced insights without being prompted
  • New team members are onboarded to the AI Assistant as part of tool training
  • Quarterly review: measure time savings and quality of insights
The fastest way to build adoption is a quick win. Find one query that saves a team member real time in their first week, then share that story.

6. Measuring success

MetricTargetHow to track
Weekly active users3+ users querying weeklyDeeto usage analytics
Query volume5+ queries/week across the teamPlatform analytics
Time saved5+ hours/week per teamBefore/after comparison
Content assets created4+ per month via Content StudioContent Studio activity log
Cross-team usageUsers from 2+ departmentsUser department mapping

7. Troubleshooting

Check that all your data sources are connected. The AI can only search data that’s in Deeto.
Add more specificity — time range, customer segment, specific topic. See the query formulas in Section 2.
Start with a demo focused on their specific pain point. One relevant query is worth more than a feature overview.
AI queries use 2 credits each. Content Studio uses 40 credits per asset. Talk to your Customer Success Manager about credit allocation.
Contact your Customer Success Manager — additional seats are available.

Support

Contact your Deeto Customer Success Manager or email support@deeto.ai.