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AI Interviews are Deeto’s automated, conversational interview capability within the Campaigns Hub. Instead of scheduling, conducting, and transcribing customer interviews manually, the AI runs structured conversations asynchronously. Customers respond on their own time, the AI adapts follow-up questions based on their answers, and you get analyzed, structured feedback from dozens of customers in days — not months.

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Key capabilities

Conversational and adaptive — The AI conducts interviews that feel natural, not like a survey. It listens to what customers say and asks relevant follow-up questions based on their responses. Asynchronous — Customers respond on their own schedule. This flexibility drives higher response rates than scheduled calls or time-sensitive surveys. Structured analysis — Responses are automatically organized into themes, sentiment signals, and actionable insights through the Research Hub. Scalable by design — Interview 5 or 500 customers with the same effort.

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How it works

StepWhat happens
1. DesignCreate your campaign, set your interview topic, and configure your question guide
2. LaunchSend to your target audience or trigger enrollment via CRM integration
3. AI InterviewsThe AI conducts adaptive conversations asynchronously with each respondent
4. AnalyzeReview structured insights, themes, and shareable content in the Research Hub

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Use cases

Win/Loss Analysis — Understand why deals close or stall by interviewing buyers at scale. The AI adapts based on whether the deal was won or lost, exploring decision criteria and competitive considerations. General Voice of Customer — Get authentic, customer-led information about everything your customers are feeling, valuing, and looking for — without the overhead of manual interview programs. Other available topic scopes include: new product feedback, first 30 days experience, pre-renewal check-in, NPS follow-up, retention analysis, and product-specific feedback.

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Pricing

AI Interviews use 5 credits per question. For a 10-question campaign with 50 respondents, budget approximately 2,500 credits. Contact your Customer Success Manager to review your credit allocation.

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Getting started

Talk to your Customer Success Manager about activating AI Interviews with the Research Hub. Once active, you can create your first campaign directly from the Campaigns Hub. For guidance on maximizing response rates and analyzing results, see the AI Interviews Best Practices guide.