Branding Customization

New to Deeto branding? Start with the Branding Customization Guide for a quick setup walkthrough. This page is the complete tab-by-tab reference.

Deeto’s branding settings let you control the visual identity across every customer-facing surface — emails, microsites, reference portals, AI interview welcome screens, and your website widget. Navigate to Settings → Customer Facing Branding to access all branding tabs. Changes take effect immediately for newly generated pages and future sends.

Branding tabs overview

Tab	What it controls
General Styling	Logos, brand colors, button corner radius
Emails	Email header, footer, button color, background
Microsites	Microsite header, colors, and preview
Customer Stories	Layout of your public-facing customer stories page
AI Interview	Welcome screen shown to customers before an AI interview
Reference Dashboard	How your portal looks to references
Campaign Onboarding	Branding on campaign invitation screens
Self Register Program	Branding on self-registration flows
Shared Assets	Branding on shared asset pages

General Styling

This is the foundation. Settings here flow through to every other surface. Logos You can upload two logo files:

Field	Where it appears
Full logo	Platform header, email header, microsite header, portal pages
Small logo / Square logo	Favicon, compact UI areas

Use a PNG or SVG file with a transparent background. SVG is recommended — it scales cleanly at any size and displays sharply on all screens and in all email clients. Brand colors

Field	Where it appears
Primary color	Buttons, links, and key UI elements across all customer-facing surfaces
Secondary color	Supporting visual elements and backgrounds

Enter your exact hex codes (e.g. #2B5EA7). Pull them directly from your brand guidelines — even small color discrepancies are noticeable to customers familiar with your brand. Border radius Controls how rounded buttons and UI elements appear across customer-facing surfaces. A higher value creates more rounded corners; a lower value creates sharper edges.

Emails

Controls the look of every automated email Deeto sends on your behalf — campaign invitations, reference outreach, reminders, and confirmations.

Setting	What it does
Email header	Upload your logo to appear at the top of all emails
Background image	Upload a background image for the email header area
Button color	The color of call-to-action buttons inside emails
Footer	Add your company name, contact info, and social links

Preview your email template on both desktop and mobile before sending your first campaign. Email clients render backgrounds and images differently — a quick check catches issues early.

Microsites

Controls how prospect-facing microsites appear when shared by your team during deal cycles.

Setting	What it does
Header background	Color or image shown in the microsite header area
Button colors	CTA button styling on microsite pages
Logo	Pulled from General Styling by default; override here if needed

A live preview updates as you change settings so you can see exactly what prospects will see before saving.

Customer Stories

Controls the layout of your public-facing customer stories page.

Layout	Description
Carousel	Scrolling horizontal carousel — unlimited stories, one row at a time
Gallery (3 per row)	Grid layout showing 3 stories per row
Gallery (4 per row)	Grid layout showing 4 stories per row

AI Interview

Controls the branded welcome screen customers see before starting an AI interview conversation.

Setting	What it does
Welcome heading	The main headline shown on the welcome screen
Welcome description	Supporting text below the heading that sets context
Background image	Visual backdrop for the welcome screen
Logo	Pulled from General Styling by default

A live preview shows how the welcome screen will appear to your customers as you make changes.

Frame the welcome heading around the customer’s contribution, not data collection. “Your voice shapes our roadmap” consistently outperforms “Please complete this survey.”

Other tabs

These tabs control branding for specific platform surfaces. Settings follow the same pattern — logo, colors, and background — applied to their respective context.

Tab	When it matters
Reference Dashboard	The portal your references log into to manage their profile and activity
Campaign Onboarding	The screens customers see when they accept a campaign invitation
Self Register Program	The page customers land on when signing up as a reference via a shared link
Shared Assets	Pages shown when a shared asset link is opened by a recipient

Best practices

Use exact hex codes. Pull them directly from your brand guidelines. Even small discrepancies are visible to customers who know your brand. Use SVG or high-resolution PNG for logos. Low-resolution logos look unprofessional on high-DPI screens. Choose SVG or a PNG at 2x resolution with a transparent background. Ensure sufficient contrast. Test your color combinations against WCAG contrast requirements — a minimum ratio of 4.5:1 for body text. Free tools like WebAIM’s contrast checker make this quick. Keep the palette simple. Two or three brand colors used consistently outperform five used inconsistently. Test on mobile. Check that your logo scales well, buttons are thumb-friendly, and text is legible on phones before finalizing. Update branding before your first send. Color and logo changes apply immediately to new content. Email changes apply to future sends only.

FAQs

Can I set different branding for different microsites?

Microsite-level branding overrides are applied within the microsite editor. Workspace-level settings in Customer Facing Branding act as the default for all microsites. Individual microsites can override specific elements without affecting the workspace defaults.

Do branding changes apply to emails that have already been sent?

No. Branding changes apply to future sends only. Emails already delivered are not retroactively updated.

Who can change branding settings?

Branding settings are managed by workspace administrators. If you do not see the Settings option, contact your workspace admin or your Deeto Customer Success Manager.

What file formats are supported for logo upload?

PNG and SVG are supported. SVG is recommended because it scales cleanly at any size. For PNG, use a file at 2x resolution with a transparent background.

Why does the widget look different from my other branded surfaces?

Support

Contact your Deeto Customer Success Manager or email support@deeto.ai.