Before you start
Gather these assets before you begin so you can move through setup without stopping to search for files:- Your logo — a clean, high-resolution PNG or SVG file with a transparent background
- Your three main brand colors — as hex codes (e.g.
#2B5EA7). You’ll need a primary, secondary, and accent color - Background images — if you’d like custom visuals on self-registration pages, referral landing pages, or microsites
- Three 3:5 branded images — to customize the onboarding experience (used in white-glove setup)
Your three brand colors are used by Deeto’s support team to configure your onboarding experience and AI interview chat. Have them ready before reaching out — it makes the setup seamless.
What you can customize
Deeto lets you control branding across two tracks — self-service settings you manage yourself, and white-glove elements configured by Deeto’s team.Logo
Your logo across the platform and all customer-facing emails Upload your logo once and it appears everywhere your customers interact with Deeto — in the platform header, in email communications, and across customer-facing screens. Use a clean, high-resolution file with a transparent background for the best results. Where to find it: Profile image → Settings → Company ProfileEmail background
The look of every automated email Deeto sends on your behalf Every email that Deeto sends — invitations, reminders, and confirmations — carries your logo and a background color of your choice. This keeps the experience consistent and ensures recipients recognize your brand the moment they see the message. Where to find it: Settings → Company Profile → Email logo & backgroundMicrosite background
The backdrop for personalized pages shared with prospects Microsites present authentic customer stories and proof points to your prospects in a clean, branded format. You control the background color so every microsite feels like a natural extension of your brand. Your team can also personalize each microsite with custom messages for individual prospects. Where to find it: Settings → Company Profile → Microsite backgroundSelf-registration page
The page where customers can sign up as references on their own The self-registration page is a shareable link that lets customers sign up as references without a direct invite. You have full control over the design — background, imagery, logo, and colors — so it feels like an extension of your website or customer portal. Where to find it: Settings → Company Profile → Quick invite link → Edit look & feelReferral and affiliate landing pages
Where customers and supporters submit referrals or join your affiliate program When you launch a referral or affiliate program, the landing page is what your advocates see when they’re ready to recommend you. You can fully customize the design — colors, imagery, and layout — during the program creation flow so it matches the experience you want to deliver. Where to find it: Workflows → Referral Hub → Programs → Create a referral program → Design stepOnboarding experience, AI interview chat & AI-generated content
Your brand colors across the customer onboarding flow, AI-powered conversations, and AI-generated content When customers are invited to share their insights, the onboarding flow and the AI interview chat are often their first interactions with Deeto on your behalf. To make these moments feel authentically yours, provide your three main brand colors (primary, secondary, and accent) to Deeto’s support team. These colors will be applied across the onboarding screens — from the welcome page through to the quote, review, Q&A, and video testimonial steps — as well as the AI interview chat interface and all content pieces generated through Deeto’s AI, including imported assets.This is a white-glove setup handled by Deeto’s support team. Send your three brand color hex codes to your Customer Success Manager or to support@deeto.ai. The team will apply them and confirm once everything is in place.
Getting set up in five minutes
Follow these steps and your core branding will be in place:1
Upload your logo
Go to Settings → Company Profile and upload your logo. This single upload covers the platform header, email communications, and all customer-facing screens.
2
Set your email background
Still in Company Profile, go to Email logo & background. Choose a background color for all automated emails. Lighter, neutral tones tend to work best here.
3
Set your microsite background
In Company Profile, go to Microsite background. Set the background color for all prospect-facing microsites so every page feels on-brand.
4
Customize your self-registration page
Navigate to the Quick invite link section and click Edit look & feel. Add your background image, adjust colors, and preview the result before sharing the link.
5
Customize your referral landing page
Go to Workflows → Referral Hub → Programs → Create a referral program and go through the Design step to customize colors, imagery, and layout.
6
Send your brand colors for white-glove setup
Share your three brand color hex codes (primary, secondary, and accent) with your Customer Success Manager or email support@deeto.ai. The team will apply them and confirm once everything is in place.
Best practices
Match your website exactly. Use the same logo file, hex color codes, and fonts that appear on your marketing site. Consistency builds trust — when a prospect lands on a Deeto microsite that looks like your brand, it feels intentional. Start with the highest-traffic touchpoints. If you’re short on time, prioritize your logo, email background, and microsite background in Settings — these cover the majority of customer-facing interactions. Then send your brand colors to the support team for the white-glove setup. Test before you launch. Preview your microsites and send yourself a test email before rolling out campaigns. A quick five-minute check catches color mismatches or logo sizing issues early. Limit your palette. Two or three brand colors is enough. More than that creates visual noise and dilutes your brand identity. Use high-resolution files. Always upload PNG or SVG logos. Low-resolution images look unprofessional on retina screens and in email clients. Update consistently. When you rebrand, update your logo and backgrounds in Settings, and contact your CSM to update the white-glove elements at the same time.Branding at a glance
Deeto is a reflection of your brand, not ours. When your customers interact with the platform, they should feel like they’re in your world — sharing their voice with you, on your terms.