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Documentation Index

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Deeto is built around a connected set of hubs and features. This guide describes each area, what it does, who it’s for, and how to get the most value from it.
A note on navigation: The names below reflect how features are branded and described. In the product sidebar, you’ll find these features organized as named hubs — Knowledge Hub, Campaigns, Go-to-Market (Prospect Hub), Win/Loss Analyses, Workflows, Imported Assets, and AI Insights. If a name below doesn’t exactly match what you see in your sidebar, check with your Customer Success Manager — feature availability and navigation labels may vary by plan and rollout stage.

Core Platform

Knowledge Hub

The Knowledge Hub is the heart of Deeto — a centralized repository where all customer voice and participation activities come together. Who it’s for: All Deeto users Key capabilities
  • Unified view of all customer and prospect feedback, quotes, stories, generated content, and participation history
  • Company and people profiles with complete engagement tracking
  • Asset library for quotes, summaries, video testimonials, and approved content
  • Full-text search with filters by company, persona, industry, sentiment, or date
  • Engagement scoring and advocate identification

Campaigns Hub

The Campaigns Hub is your command center for designing and deploying Voice of Customer collection campaigns. Who it’s for: All Deeto users Key capabilities
  • AI-powered interviews that adapt based on customer responses
  • Customizable surveys and question sets for structured feedback collection
  • CRM-triggered outreach and segment-based targeting
  • Automatic transcription, summarization, and sentiment tagging

Win/Loss Analyses

A dedicated continuous research program — when a deal closes in your CRM, Deeto automatically triggers an AI-powered interview with the buyer. Results are surfaced through interactive dashboards. Who it’s for: Product Marketing, Sales Leadership, Revenue Operations, Product Management

Imported Assets

Bring existing Voice of Customer content into Deeto. Upload any PDF or link to create a unified repository of customer proof. Who it’s for: All Deeto users

Go-to-Market Hub (Prospect Hub)

Transform customer intelligence into revenue acceleration. Accessible as Prospect Hub in the sidebar — provides reference management, prospect matching, and personalized microsites. Who it’s for: Sales, Sales Development, Sales Enablement, Marketing

Workflows & Automations

Automate the delivery of microsites, reference outreach, and campaign enrollment based on CRM triggers or lifecycle events. Who it’s for: Sales Ops, Revenue Operations, Marketing Operations

Referral Program

Turn happy customers into a growth engine with structured referral programs. Who it’s for: Marketing, Sales, Customer Marketing

Rewards Hub

Manage recognition and incentive fulfillment across all participation activities. Who it’s for: All Deeto users, configured by the program champion

AI Features

AI Insights (Personal AI Assistant)

Access all your customer voice data through natural language. In the product sidebar this appears as AI Insights. Who it’s for: All Deeto users Key capabilities
  • Natural language queries across all connected customer data
  • Intelligent summarization with theme and pattern identification
  • Cross-reference data across customers, campaigns, and time periods

Content Studio

Transform Voice of Customer data into polished, publish-ready assets — case studies, research reports, blog posts, and more. Who it’s for: All Deeto users

Integrations

CRM Integration (HubSpot / Salesforce)

Connect Deeto to your CRM for seamless data flow. Sync customer data, surface insights within CRM records, and trigger campaigns based on lifecycle events.

Gong Integration

Import conversation intelligence into Deeto. Enrich your customer voice data with insights from sales and customer success calls.

Slack Integration

Deliver real-time Voice of Customer notifications to your team’s Slack channels.

G2 Integration

Connect Deeto to your G2 review profile. Sync reviews into your Knowledge Hub and run campaigns to generate new reviews.

Other Integrations

Deeto also connects with Zoom, SendGrid, and additional platforms. Contact your Customer Success Manager for the full list.
Questions? Contact your Deeto Customer Success Manager or email support@deeto.ai.