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Documentation Index

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Getting the most from Deeto happens in phases. Each phase builds on the last, moving your team from initial configuration to a fully operational customer intelligence system. Work through each phase with your Deeto Customer Success Manager.

First 30 days — quick overview

Phase 1: Complete account setup and branding, configure email authentication, connect your CRM, and set up your first AI interview campaign. Phase 2: Import your customer list, launch your first campaign, review initial insights in the Analyze dashboards, generate your first AI-created content, build a proof microsite, and train your team.

Phase 1: Foundation

Goal: Set up your account and configure the Listen module.
TaskModuleDetails
Complete account setupCompany profile, branding, user invitations
Configure email authenticationSPF/DKIM setup for email deliverability
Set up AI interviewListenConfigure conversation flows and question sets
Connect your CRMOrchestrateSalesforce or HubSpot integration
Milestone: Your Listen infrastructure is ready to capture authentic customer voice.

Phase 2: Build Your Intelligence Foundation

Goal: Populate Learn with your customer data and start organizing insights.
TaskModuleDetails
Import company recordsLearnUpload your existing content and customer data
Configure custom fieldsLearnSet up segments, tags, and attributes
Define approval workflowsLearnEstablish your content review process
Milestone: Your system of record is structured and ready to grow.

Phase 3: Launch Your First Campaign

Goal: Begin capturing authentic customer voice at scale.
TaskModuleDetails
Design your first campaignOrchestrateChoose audience, timing, and goals
Create email templatesOrchestrateWrite outreach aligned to campaign purpose
Configure automation triggersOrchestrateCRM-based or time-based triggers
Launch pilot campaignOrchestrateStart with a focused audience segment
Monitor participationAnalyzeTrack open rates, completions, and feedback
Milestone: Authentic customer voice is flowing into your platform.

Phase 4: Analyze and Optimize

Goal: Review initial insights and refine your approach.
TaskModuleDetails
Review campaign performanceAnalyzeAssess participation and content quality
Explore sentiment trendsAnalyzeIdentify themes in customer feedback
Set up dashboardsAnalyzeCreate views for ongoing monitoring
Refine question setsListenOptimize based on response quality
Plan next campaign waveOrchestrateExpand audience or add new use cases
Milestone: You have a baseline understanding of customer sentiment and initial insights.

Phase 5: Activate Your Intelligence

Goal: Put customer voice to work across your organization.
TaskModuleDetails
Generate AI contentActivateCreate quotes, summaries, and customer stories
Create sales micrositesActivatePersonalized proof pages for active deals
Enable reference matchingActivateConnect prospects with relevant customers
Train your sales teamActivateShow reps how to access and share proof
Milestone: Customer intelligence is actively supporting revenue and retention.

Phase 6: Scale Your Programs

Goal: Expand listening and activation across use cases.
TaskModuleDetails
Launch additional campaignsOrchestrateWin/loss, retention, product feedback
Configure signal-driven workflowsOrchestrateAutomate actions based on customer signals
Expand integrationsOrchestrateConnect additional tools — Gong, Slack, and others
Review and share insightsAnalyzeDistribute learnings across teams
Milestone: Deeto is operating as a connected system across your organization.

Phase 7 and beyond: Continuous Orchestration

Goal: Establish ongoing rhythms and maximize long-term value.
TaskModuleDetails
Establish review cadenceAnalyzeWeekly or monthly insight reviews
Optimize automation rulesOrchestrateRefine triggers based on observed outcomes
Expand to new personasListenCapture voice from additional customer segments
Measure business impactAnalyzeTrack influence on sales, retention, and product
Share success internallyCelebrate wins and build internal momentum
Milestone: Authentic voice is continuously guiding how you grow, retain, and innovate.

Questions?

Contact your Deeto Customer Success Manager or email support@deeto.ai.