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A strong content generation campaign does more than collect feedback — it finds the real stories your customers want to tell. Here’s how to build one on Deeto that brings in genuine, usable contributions.
In Deeto, content generation campaigns map to the Existing advocates campaign type (Questionnaire format). Go to Workflows → Campaigns → Create campaign and select Existing advocates to get started.

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1. Segment your audience

Think carefully about who you’re asking. Break your audience down by:
  • Industry or company size
  • Role — decision-makers versus everyday users
  • Stage in their journey with you
  • Which product or feature they use most
When you narrow your focus, your questions get more specific. Specific questions produce better answers.

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2. Pick a topic your customers care about

Choose something that reflects a real win, challenge, or outcome they’ve experienced. Strong topic examples:
  • “How has [feature] changed the way you work?”
  • “Tell us about a win your team had using [product].”
Avoid generic prompts like “What do you think of us?” — they produce generic answers.

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3. Make the reward clear

Incentives work. Tell people exactly what they’ll receive and why it’s worth their time. Mention the reward in:
  • The subject line
  • The campaign message
  • Every follow-up email
Specificity matters: “You’ll receive a $50 Amazon gift card when you submit” outperforms “We’ll send you a thank-you.”

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4. Plan multiple follow-up emails

One email is not enough. Plan for at least four follow-ups:
  • A gentle reminder for people who didn’t open the first message
  • A value-focused nudge for people who opened but didn’t click
  • A deadline-driven final message for people who started but didn’t submit
Send campaigns and follow-ups from a real person or your company domain. Emails from “noreply@” addresses consistently get lower open rates than emails from named senders.

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5. Keep questions simple

Deeto’s contribution experience is designed to be straightforward. Match that simplicity in your questions:
  • Ask about one topic per campaign
  • Give examples when it helps (“For example, you might mention…”)
  • Let contributors save and come back later — not everyone finishes in one sitting
The fewer decisions a contributor has to make, the more likely they are to complete the submission.

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6. Put submissions to work

Once customers submit, Deeto automatically organizes their content in your Knowledge Hub — tagged by topic, searchable, and ready to activate. From there, use it across:
  • Sales materials and deal support
  • Personalized customer microsites
  • Marketing campaigns and website widgets
  • Reference program proof points

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Need help?

Contact your Deeto Customer Success Manager or email support@deeto.ai.