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Documentation Index

Fetch the complete documentation index at: https://knowledge.deeto.com/llms.txt

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A strong content generation campaign does more than collect feedback — it finds the real stories your customers want to tell. Here’s how to build one on Deeto that brings in genuine, usable contributions.

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1. Segment your audience

Think carefully about who you’re asking. Break your audience down by:
  • Industry or company size
  • Role — decision-makers versus everyday users
  • Stage in their journey with you
  • Which product or feature they use most
When you narrow your focus, your questions get more specific. Specific questions produce better answers.

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2. Pick a topic your customers care about

Choose something that reflects a real win, challenge, or outcome they’ve experienced. Strong topic examples:
  • “How has [feature] changed the way you work?”
  • “Tell us about a win your team had using [product].”
Avoid generic prompts like “What do you think of us?” — they produce generic answers.

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3. Make the reward clear

Incentives work. Tell people exactly what they’ll receive and why it’s worth their time. Mention the reward in:
  • The subject line
  • The campaign message
  • Every follow-up email
Specificity matters: “You’ll receive a $50 Amazon gift card when you submit” outperforms “We’ll send you a thank-you.”

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4. Plan multiple follow-up emails

One email is not enough. Plan for at least four follow-ups:
  • A gentle reminder for people who didn’t open the first message
  • A value-focused nudge for people who opened but didn’t click
  • A deadline-driven final message for people who started but didn’t submit
Send campaigns and follow-ups from a real person or your company domain. Emails from “noreply@” addresses consistently get lower open rates than emails from named senders.

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5. Keep questions simple

Deeto’s contribution experience is designed to be straightforward. Match that simplicity in your questions:
  • Ask about one topic per campaign
  • Give examples when it helps (“For example, you might mention…”)
  • Let contributors save and come back later — not everyone finishes in one sitting
The fewer decisions a contributor has to make, the more likely they are to complete the submission.

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6. Put submissions to work

Once customers submit, use their content across your programs:
  • Sales materials and deal support
  • Personalized customer microsites
  • Marketing campaigns and website widgets
  • Reference program proof points
Deeto organizes submitted content in your Knowledge Hub automatically — tagged, searchable, and ready to activate.

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Need help?

Contact your Deeto Customer Success Manager or email support@deeto.ai.