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Setting up email authentication increases reference sign-up rates by ~30%. This is one of the highest-impact steps in your onboarding. Your CSM will provide your SendGrid authentication link. Share it directly with your IT team — they’ll use it to complete the DNS setup.

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What is this?

Deeto sends emails on your behalf to invite customers and prospects into the platform — things like interview requests, feedback campaigns, and reference invitations. For these emails to come from your domain (e.g., yourname@yourcompany.com) instead of a generic Deeto address, we need to verify that your company authorizes Deeto to send on your behalf. This is done by adding a few DNS records to your domain — the same kind of setup you’d do for tools like HubSpot, Salesforce, or Mailchimp. It’s a standard, one-time process handled by your IT team.

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Why does this matter?

  • Better deliverability — emails are less likely to land in spam when they come from an authenticated domain
  • Higher engagement — your contacts see a familiar sender address, not a third-party domain
  • Brand trust — reference invitations look and feel official, which increases response rates

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What needs to happen?

Your IT team needs to add 4 DNS records (CNAME and TXT records) to your domain’s DNS settings. These records tell email providers that Deeto (via SendGrid) is authorized to send email on behalf of your domain. You don’t need to understand DNS to complete this step. Simply share this page (or copy the IT ticket template below) with your IT or DevOps team, along with the SendGrid authentication link your CSM provides.

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What your IT team will see

When they open the SendGrid authentication link, they’ll see:
  1. A table of DNS records — each row has a Type (CNAME or TXT), a Host value, and a Data value
  2. They need to add each record to your domain’s DNS host (e.g., GoDaddy, Cloudflare, AWS Route 53, Google Domains, etc.)
  3. Once all records are added, they click “I’m Done” and SendGrid will verify the records
DNS changes can take anywhere from a few minutes to 48 hours to propagate, though most complete within 1–2 hours.

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Copy-paste IT ticket template

Use this template to submit a request to your IT or DevOps team. Copy everything below and paste it into your ticketing system (Jira, Zendesk, Slack, email, etc.): Subject: DNS record update needed — Deeto email authentication (SendGrid) Description: We’re setting up Deeto, a customer intelligence platform, and need to authenticate our email domain so the platform can send emails on our behalf (e.g., reference invitations, feedback requests). What’s needed: Please add 4 DNS records (CNAME and TXT) to our domain. All the records and instructions are in this SendGrid link: [Paste SendGrid link here] Steps:
  1. Open the link above — you’ll see a “Sender Authentication” page from SendGrid
  2. Add each DNS record listed (3 CNAME records and 1 TXT record) to our DNS host
  3. Once added, click “I’m Done” on the SendGrid page to verify
Notes:
  • This is a one-time setup — no ongoing maintenance required
  • DNS propagation may take up to 48 hours, but usually completes in 1–2 hours
  • The records authorize SendGrid (Deeto’s email provider) to send email from our domain
  • This does not change any existing email settings or affect current email flows

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Frequently asked questions

Will this affect our existing email? No. These DNS records only authorize Deeto’s email provider (SendGrid) to send on your behalf. They do not change how your regular email works. Is this secure? Yes. SPF, DKIM, and DMARC are industry-standard email authentication protocols used by virtually every SaaS platform that sends email. This is the same process used by tools like HubSpot, Salesforce, and Mailchimp. What if we already have SPF/DKIM records? That’s normal — most companies do. Your IT team can add the new records alongside existing ones. SendGrid’s records won’t conflict with what you already have. What if our IT team has questions? They can reach out to your Deeto CSM directly, or refer to SendGrid’s documentation. Your CSM can also join a quick call with IT if needed. How do I know it worked? Once your IT team clicks “I’m Done” on the SendGrid page and the records are verified, your CSM will confirm that authentication is complete and emails are ready to send from your domain.

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Support

Contact your Deeto Customer Success Manager or email support@deeto.ai.