> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.deeto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Widget Best Practices

> Content strategy, placement, optimization, and analytics tips for getting the most out of Deeto's website testimonial widget.

<Info>
  These best practices apply to both legacy widgets and new website testimonials. Not set up yet? Start with [Website Widget Setup](/docs/platform-guides/widget-setup).
</Info>

The Deeto website testimonial is only as effective as the content behind it and the context in which it appears. These practices help you build a strategy that actually moves buyers.

***

## 1. Build a strong content library first

Your widget surfaces customer content — so start by making sure that content is worth surfacing.

**Collect diverse testimonials.** Reach out to customers across different company sizes, industries, and use cases. When social proof speaks to a range of buyers, it resonates with more of them.

**Ask for specifics.** Generic praise ("great product!") doesn't move buyers. Specific outcomes do — numbers, timelines, and concrete results tell a story that prospects can picture for themselves.

**Keep content fresh.** Add new testimonials and success stories regularly. Stale social proof signals a stale product. New content shows your platform is still delivering value today.

<Tip>
  Use AI Interviews to collect targeted customer feedback that becomes high-quality widget content. Ask outcome-focused questions and the responses will surface specific, credible proof points.
</Tip>

***

## 2. Match proof to the page

Most companies put all testimonials on a dedicated page and call it done. That limits impact. Deeto's widget lets you display relevant social proof throughout your site — where buyers are already making decisions.

The key is relevance. When your social proof fits the page, it resonates.

| Page type     | Best social proof                                                             |
| ------------- | ----------------------------------------------------------------------------- |
| Homepage      | Big-picture testimonials and success stories that speak to your overall value |
| Product pages | Testimonials that mention the specific product or feature shown on that page  |
| Feature pages | Proof that highlights the benefits of that specific capability                |
| Pricing page  | ROI and value-focused testimonials — these address price concerns directly    |

When visitors see proof that's relevant to what they're already considering, it reinforces the decision rather than interrupting it.

<Tip>
  Create a separate widget for each key page rather than reusing the same one everywhere. Deeto lets you update content per widget without re-embedding, so this costs you nothing once the code is installed.
</Tip>

***

## 3. Test, measure, and refine

The widget's flexibility is a real advantage. Use it.

**Create variations.** Set up different widgets with different testimonials on different pages. See what your audience responds to.

**A/B test placements.** Compare widget performance with and without it in specific positions. Try it above the fold versus below. Track engagement, time on page, and conversion rate.

**Look at the data.** Deeto tracks widget engagement per widget. Go to **Workflows → Distribution → Website widget**, open a widget, and check the analytics panel — it shows engagement over selectable time periods. Pay attention to which testimonials get the most interaction and which pages drive the most clicks.

<Tip>
  Check your widget analytics at least monthly. If engagement drops on a specific widget, it's usually a sign the content has gone stale or the placement needs adjustment.
</Tip>

***

## Quick tips

* Update your testimonial selection at least quarterly to keep content current
* Match the customer voice to the buyer persona visiting that page
* Always verify responsive design — test on mobile before publishing
* Include customer name, title, and company for credibility
* Link widget quotes to full case studies when available — let interested buyers go deeper
* Use the **3 cards per row** carousel option on narrower page sections; **4 cards** works better on full-width layouts

***

## Troubleshooting

<AccordionGroup>
  <Accordion title="Widget engagement is low">
    Check that the content matches the page context. A homepage widget with highly technical product quotes won't resonate with top-of-funnel visitors. Swap in broader, outcome-focused testimonials for high-traffic pages.
  </Accordion>

  <Accordion title="Not sure which testimonials to feature">
    Start with your most specific quotes — ones that mention outcomes, timelines, or results. These consistently outperform generic praise. If you have video testimonials, include at least one per widget.
  </Accordion>

  <Accordion title="Widget looks different from my site's design">
    Check your workspace branding settings under **Settings → Branding**. The widget inherits your brand colors and styling. If the embed code is installed correctly but styling still doesn't match, contact your Customer Success Manager.
  </Accordion>
</AccordionGroup>

***

## Support

Contact your Deeto Customer Success Manager or email [support@deeto.ai](mailto:support@deeto.ai).

<CardGroup cols={2}>
  <Card title="Website Widget Setup" icon="browser" href="/docs/platform-guides/widget-setup">
    Create, configure, and install your website testimonial widget.
  </Card>

  <Card title="Branding Customization" icon="palette" href="/docs/platform-guides/branding">
    Customize your workspace branding to match your website.
  </Card>
</CardGroup>