> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.deeto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Running a High-Impact Content Generation Campaign

> Step-by-step guide to building a Deeto content generation campaign that captures high-quality customer stories at scale.

A strong content generation campaign does more than collect feedback — it finds the real stories your customers want to tell. Here's how to build one on Deeto that brings in genuine, usable contributions.

<Info>
  In Deeto, content generation campaigns map to the **Existing advocates** campaign type (Questionnaire format). Go to **Workflows → Campaigns → Create campaign** and select **Existing advocates** to get started.
</Info>

## 1. Segment your audience

Think carefully about who you're asking. Break your audience down by:

* Industry or company size
* Role — decision-makers versus everyday users
* Stage in their journey with you
* Which product or feature they use most

When you narrow your focus, your questions get more specific. Specific questions produce better answers.

## 2. Pick a topic your customers care about

Choose something that reflects a real win, challenge, or outcome they've experienced. Strong topic examples:

* "How has \[feature] changed the way you work?"
* "Tell us about a win your team had using \[product]."

Avoid generic prompts like "What do you think of us?" — they produce generic answers.

## 3. Make the reward clear

Incentives work. Tell people exactly what they'll receive and why it's worth their time. Mention the reward in:

* The subject line
* The campaign message
* Every follow-up email

Specificity matters: "You'll receive a \$50 Amazon gift card when you submit" outperforms "We'll send you a thank-you."

## 4. Plan multiple follow-up emails

One email is not enough. Plan for at least four follow-ups:

* A gentle reminder for people who didn't open the first message
* A value-focused nudge for people who opened but didn't click
* A deadline-driven final message for people who started but didn't submit

<Tip>
  Send campaigns and follow-ups from a real person or your company domain. Emails from "noreply@" addresses consistently get lower open rates than emails from named senders.
</Tip>

## 5. Keep questions simple

Deeto's contribution experience is designed to be straightforward. Match that simplicity in your questions:

* Ask about one topic per campaign
* Give examples when it helps ("For example, you might mention…")
* Let contributors save and come back later — not everyone finishes in one sitting

The fewer decisions a contributor has to make, the more likely they are to complete the submission.

## 6. Put submissions to work

Once customers submit, Deeto automatically organizes their content in your **Knowledge Hub** — tagged by topic, searchable, and ready to activate. From there, use it across:

* Sales materials and deal support
* Personalized customer microsites
* Marketing campaigns and website widgets
* Reference program proof points

## Need help?

Contact your Deeto Customer Success Manager or email [support@deeto.ai](mailto:support@deeto.ai).