> ## Documentation Index > Fetch the complete documentation index at: https://knowledge.deeto.com/llms.txt > Use this file to discover all available pages before exploring further. # Platform Overview > A module-by-module guide to the Deeto platform — what each hub does, who it's for, and how to get the most out of it. Deeto is built around a connected set of hubs and features. This guide describes each area, what it does, who it's for, and how to get the most value from it. **A note on navigation:** The names below reflect how features are branded and described. In the product sidebar, you'll find these features organized as named hubs — Knowledge Hub, Campaigns, Go-to-Market (Prospect Hub), Win/Loss Analyses, Workflows, Imported Assets, and AI Insights. If a name below doesn't exactly match what you see in your sidebar, check with your Customer Success Manager — feature availability and navigation labels may vary by plan and rollout stage. *** ## Core Platform ### Knowledge Hub The Knowledge Hub is the heart of Deeto — a centralized repository where all customer voice and participation activities come together. **Who it's for:** All Deeto users **Key capabilities** * Unified view of all customer and prospect feedback, quotes, stories, generated content, and participation history * Company and people profiles with complete engagement tracking * Asset library for quotes, summaries, video testimonials, and approved content * Full-text search with filters by company, persona, industry, sentiment, or date * Engagement scoring and advocate identification ### Campaigns Hub The Campaigns Hub is your command center for designing and deploying Voice of Customer collection campaigns. **Who it's for:** All Deeto users **Key capabilities** * AI-powered interviews that adapt based on customer responses * Customizable surveys and question sets for structured feedback collection * CRM-triggered outreach and segment-based targeting * Automatic transcription, summarization, and sentiment tagging ### Win/Loss Analyses A dedicated continuous research program — when a deal closes in your CRM, Deeto automatically triggers an AI-powered interview with the buyer. Results are surfaced through interactive dashboards. **Who it's for:** Product Marketing, Sales Leadership, Revenue Operations, Product Management ### Imported Assets Bring existing Voice of Customer content into Deeto. Upload any PDF or link to create a unified repository of customer proof. **Who it's for:** All Deeto users ### Go-to-Market Hub (Prospect Hub) Transform customer intelligence into revenue acceleration. Accessible as **Prospect Hub** in the sidebar — provides reference management, prospect matching, and personalized microsites. **Who it's for:** Sales, Sales Development, Sales Enablement, Marketing ### Workflows & Automations Automate the delivery of microsites, reference outreach, and campaign enrollment based on CRM triggers or lifecycle events. **Who it's for:** Sales Ops, Revenue Operations, Marketing Operations ### Referral Program Turn happy customers into a growth engine with structured referral programs. **Who it's for:** Marketing, Sales, Customer Marketing ### Rewards Hub Manage recognition and incentive fulfillment across all participation activities. **Who it's for:** All Deeto users, configured by the program champion *** ## AI Features ### AI Insights (Personal AI Assistant) Access all your customer voice data through natural language. In the product sidebar this appears as **AI Insights**. **Who it's for:** All Deeto users **Key capabilities** * Natural language queries across all connected customer data * Intelligent summarization with theme and pattern identification * Cross-reference data across customers, campaigns, and time periods ### Content Studio Transform Voice of Customer data into polished, publish-ready assets — case studies, research reports, blog posts, and more. **Who it's for:** All Deeto users *** ## Integrations ### CRM Integration (HubSpot / Salesforce) Connect Deeto to your CRM for seamless data flow. Sync customer data, surface insights within CRM records, and trigger campaigns based on lifecycle events. ### Gong Integration Import conversation intelligence into Deeto. Enrich your customer voice data with insights from sales and customer success calls. ### MCP Server Connect AI applications directly to your Deeto workspace using the Model Context Protocol. Query references, companies, content assets, and prospect data through a standardized JSON-RPC interface — compatible with Claude Desktop, custom agents, or any MCP-compatible client. ### G2 Integration Connect Deeto to your G2 review profile. Sync reviews into your Knowledge Hub and run campaigns to generate new reviews. ### Other Integrations Contact your Customer Success Manager for the full list of available integrations. *** Questions? Contact your Deeto Customer Success Manager or email [support@deeto.ai](mailto:support@deeto.ai).